THE GOLDEN SHEAF - "SUNDAY SOCIAL CLUB"
In Partnership with Canadian Club
The Golden Sheaf is an iconic pub in the heart of Sydney's Eastern Suburbs. Serving as a magnet for generations of party-goers, the Golden Sheaf been a longstanding Sydney nightlife destination. The Double Bay institution attracts crowds from locals to Sydneysiders far and wide, known for its premier sport, late-night parties and the legendary beer garden serving as an oasis from city life with premium drinking and dining.
The Challenge
Playing on its reputation as a "pick up" spot, the venue partnered with Canadian Club to host a new weekly event, the Sunday Social Club, to draw customers back into the venue after a year of lockdowns and restrictions. Old-school phones were installed on tables in the beer gardens allowing customers to call each other and co-mingle in a fun and Covid-safe way.
Our challenge was to retain the venue's status as a premier entertainment destination and drive online bookings for the event.
The Result
We created a series of photos and short videos for Sunday Social Club that were circulated across Facebook, Instagram and YouTube.
The short comical video pieces used exaggerated, dramatic facial expressions and retro split-screen effects to tell the story of the activation, playing on the irony of telephoning a potential love interest at the next table.