BARANGAROO HOUSE X ROSE RISING
Barangaroo House, a three-level waterfront establishment on Sydney Harbour, hosted a month-long festival of Rosé in collaboration with Moët Hennessy.
Set over three floors, Barangaroo House, and all its digital presence, turned pink for a month long celebration of everyone’s favourite blush coloured drink.
Rosé Rising paid tribute to Moët Hennessy's Champagne brands to toast all things rosé.
From an endless array of food and drink offerings, to a rosé vending machine, roulette wheel, pink carpet adornments, pink disco lift, Sunday sunset sessions and a pink photo moments hidden throughout the building.
The Challenge
Rosé Rising was developed in partnership with Moet Hennessy's champagne houses to jointly promote sales of Rosé Champagne and cement Barangaroo House as the iconic Sydney drinking destination over summer.
We needed to create a highly impactful campaign that put Barangaroo House on the map as an innovative venue that would be the talk of the town.
With so much activity planned across the building and throughout the month, the challenge was to create a campaign that reached our target audiences and relayed all details of the festival whilst also
unifying the three venues under the one umbrella of Barangaroo House.
The Result
70%
Increase of traffic to Barangaroo house website
145,000
Reach
350,000
Impressions
Barangaroo House experienced a 45% increase in sales from Rosé and related activation products in comparison to the previous year.
The social campaign generated 10+ pieces of earned media across national news sites and industry blogs. The festival, and its coverage, successfully placed the venue on the map of Sydney must-do destinations for the upcoming summer season.